Everyone remembers that scene in Bambi where Thumper's mom looks at him and says, "Now what did your father say?" and Thumper begrudgingly says, "If you don't have anything nice to say, then don't say anything at all." Wise words from a little rabbit.
I think a lot of ad campaigns need to hear that advice. And not just political ads - lots of companies make fun of their competition in their ads. Think Alltel and Mac. I'm so sick of hearing about how bad the other company's service/product is and I'm definitely sick of hearing what the candidates are doing wrong. I firmly believe that if your product/service (or the candidate for that matter) is good enough to be bought, then you don't have to put the other guy down. It just seems like weak marketing. It's like admiting that you don't have enough to work with outside of poking fun at the other guy.
I miss the good ol' days where commercials would talk about one brand and "another leading brand." Life was so much simplier then ...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment